Back to Starbucks was a return to our roots. It was about realigning with what has always set us apart: serving the finest coffee, handcrafted by our skilled baristas, and being a welcoming coffeehouse where people gather. Coffee and Company. 

This campaign brings a revamped energy to our iconic brand. Every spot features real baristas, our passion for coffee and craft, and those unique brand touches that make our iconic brand world renown. We celebrate what makes Starbucks, Starbucks.

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The 360 campaign included tentpole TV spots, including a 60 second pre-Super Bowl spot, Out of Home placements in NY, LA and Seattle, print ads in the NYTs and WSJ, a massive free coffee promotion for post Super Bowl called Starbucks Monday, as well as a number of partnerships for social media and owned channels.